Journey to the Top
Service Titan New AI Products and Features
Google Business Profile Update
Titan Intelligent
AI in Accounting
AI to Support the Sale: Estimate Creation based on Trends
Virtual Customer Service Representatives
Marketing Pro: AI from Ads to Audiences
From the Future of AI to the NOW
52-Week Marketing and Recruiting
Dive into Current Operations
When the going gets tough, the tough dive deep! It was shared from Chris Hunter to explore your current operations thoroughly to uncover hidden treasures of money-saving opportunities. Such as Unapplied Labor Costs. Unapplied labor costs are like a silent leech on your profits. Using the average of Every 9 technicians for a dispatcher and every 6 technicians for a CSR.
Comparison Data
Benchmark Reporting & Averages
Economic Shift Opportunities
Christ Hunter hit on the following as ways to update operations to address market changes: increasing booking efficiency [ more CSR trainings], dispatching right technician to the job [ gone are the days of accepting “ok” tech asn CAs, only the best of the best will get the ROI in this market– you may get fewer calls so assign the best to make the most out of it], Right offer at the right time and utilizing more of ST’s features. Chris pressed “Whatever you are spending on marketing, spend half on training!”
Note: Looking at call booking rate study from ServiceTitan, the average booking rate:42%
Andy Hobaica Involve the Customer
Leverage Video Content
Small Acts Matter
This article is published by Dr. Anissa Villegas, co-owner of Marketing with a Flair. Marketing with a Flair is an award winning, full service marketing agency focused on helping Home Service businesses grow profitably. To learn more, email info@MarketingwithaFlair.com