Journey to the Top
Takeaways from ServiceTitan Pantheon’s Surviving and Thriving in an Unstable Market:
Marketing Strategies Unveiled Session
It’s a battlefield out there for marketed leads. The contractor world is more crowded than ever, and to top it off, Mother Nature isn’t exactly on our side across the US. Let’s dive into some Ken Goodrich’s wisdom as Chairman of Goettl Air Conditioning.
Never Pull Back on Marketing
52-Week Marketing and Recruiting
Think long-term. Plan your marketing strategies for all 52 weeks of the year. And while you’re at it, don’t forget about recruiting; talent is your secret weapon. As Gary Vee’s video shared, Talent is Part of the Equation! You don’t need 6 more people on your team to get the work done! You just need better players. Combining your marketing efforts and recruitment efforts to make a cohesive strategy allows for new customers and new talent to recognize a great company.
Dive into Current Operations
When the going gets tough, the tough dive deep! Explore your current operations thoroughly to uncover hidden treasures of money-saving opportunities. Such as Unapplied Labor Costs. Unapplied labor costs are like a silent leech on your profits. Wondering how to uncover them? Look inside your profit and loss statements (P&L) for opportunities to clean up your operations.
Sales vs. Profit
Balancing New and Consistency
In the Q&A, it was asked how do you balance the shiny objects vs what has been proven to work operationally and in marketing. Ken shared striking a balance between innovation and consistency is key. Set boundaries and systems to test new ideas while maintaining consistency in your core operations and marketing strategy
This article is published by Dr. Anissa Villegas, co-owner of Marketing with a Flair. Marketing with a Flair is an award winning, full service marketing agency focused on helping Home Service businesses grow profitably. To learn more, email info@MarketingwithaFlair.com