Just How Engaging is YouTube?
Think of YouTube as your 24/7 open house. People watch a staggering billion hours of video every day!
– In the past year alone, watch time for videos shot up by a surreal 270%.
– About 33% of internet users watch “how-to” or “tutorial” videos. So go ahead, show them how to change out a filter and watch your customer base grow.
– Live videos are becoming more of a thing! 30% of internet users watch at least one live video stream weekly. Imagine hosting a live Q&A session on fixing minor plumbing issues. Homeowners will not only fix their issue but will remember you when they need a pro for bigger tasks.
YouTube is Big Business
And listen to this: videos with the word “sale” in the title saw a 400% increase in watch time in the last year. That’s 4 times more eyes on your special discount for winter heating system tune-ups!
YouTube Ads: Your Marketing Secret Weapon
What's the Game Plan
This article is published by Dr. Anissa Villegas, co-owner of Marketing with a Flair. Marketing with a Flair is an award winning, full service marketing agency focused on helping Home Service businesses grow profitably. To learn more, email info@MarketingwithaFlair.com