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The Mighty YouTube A Contractor’s Dream Platform
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By Anissa Resource Center September 24, 2023
Alright, let’s talk about the video juggernaut, YouTube. This platform is an absolute beast with over 2.6 billion monthly active users. Imagine each user as a home that needs a little TLC from you! Seriously, you can’t ignore those digits even if you tried. It’s like ignoring a leaking faucet—it’ll just keep dripping until you fix it!
Now, if you’re wondering about the age and gender demographics, let’s break it down for you: – Men make up 53.9% of YouTube users; 46.1% are women. – Millennials and Gen Z are all over it. About 87% of Millennials and a whopping 96% of Gen Z have a YouTube account. Know what that means? You’ve got a whole generation of homeowners-to-be looking for advice on how to unclog their shower drain!
Oh, and did you know YouTube is the world’s second-most visited website? That’s right. You’re not just a local hero; you’re an international sensation waiting to happen.

Just How Engaging is YouTube?

Think of YouTube as your 24/7 open house. People watch a staggering billion hours of video every day!
– In the past year alone, watch time for videos shot up by a surreal 270%.
– About 33% of internet users watch “how-to” or “tutorial” videos. So go ahead, show them how to change out a filter and watch your customer base grow.
– Live videos are becoming more of a thing! 30% of internet users watch at least one live video stream weekly. Imagine hosting a live Q&A session on fixing minor plumbing issues. Homeowners will not only fix their issue but will remember you when they need a pro for bigger tasks.

YouTube is Big Business

YouTube isn’t just for laughs and music videos. Nielsen reported that YouTube made up 8.7% of total TV usage in 2022. Take that, Netflix! But here’s the kicker: 84% of viewers bought a product after seeing it on YouTube.

And listen to this: videos with the word “sale” in the title saw a 400% increase in watch time in the last year. That’s 4 times more eyes on your special discount for winter heating system tune-ups!

YouTube Ads: Your Marketing Secret Weapon

Let’s talk about revenue. YouTube raked in a cool $7.96 billion in worldwide advertising in the last quarter of 2022. If YouTube was a country, it’d be a pretty rich one, just saying!
Ads on YouTube have the potential to reach 2.56 billion people globally. And don’t forget, the largest demographic here are males aged 25 to 34, a prime homeowner group. And we can geo target so your neighbors are waiting to see you online!

What's the Game Plan

I’m not saying you should drop everything and become a YouTuber. But if kids can get famous for unboxing toys, you can certainly get some eyeballs for fixing a sink, right?
Your future customers are scrolling through YouTube right now, watching someone else teach them how to fix a leaky faucet, or educating them on the importance of a seasonal HVAC tune-up. It could (and should!) be you.

This article is published by Dr. Anissa Villegas, co-owner of Marketing with a Flair. Marketing with a Flair is an award winning, full service marketing agency focused on helping Home Service businesses grow profitably. To learn more, email info@MarketingwithaFlair.com

Dr. Anissa Villegas

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