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The Mighty YouTube A Contractor’s Dream Platform
Alright, let’s talk about the video juggernaut, YouTube. This platform is an absolute beast with over 2.6 billion monthly active users. Imagine each user as a home that needs a little TLC from you! Seriously, you can’t ignore those digits even if you tried. It’s like ignoring a leaking faucet—it’ll just keep dripping until you fix it!
Now, if you’re wondering about the age and gender demographics, let’s break it down for you: – Men make up 53.9% of YouTube users; 46.1% are women. – Millennials and Gen Z are all over it. About 87% of Millennials and a whopping 96% of Gen Z have a YouTube account. Know what that means? You’ve got a whole generation of homeowners-to-be looking for advice on how to unclog their shower drain!
Oh, and did you know YouTube is the world’s second-most visited website? That’s right. You’re not just a local hero; you’re an international sensation waiting to happen.

Just How Engaging is YouTube?

Think of YouTube as your 24/7 open house. People watch a staggering billion hours of video every day!
– In the past year alone, watch time for videos shot up by a surreal 270%.
– About 33% of internet users watch “how-to” or “tutorial” videos. So go ahead, show them how to change out a filter and watch your customer base grow.
– Live videos are becoming more of a thing! 30% of internet users watch at least one live video stream weekly. Imagine hosting a live Q&A session on fixing minor plumbing issues. Homeowners will not only fix their issue but will remember you when they need a pro for bigger tasks.

YouTube is Big Business

YouTube isn’t just for laughs and music videos. Nielsen reported that YouTube made up 8.7% of total TV usage in 2022. Take that, Netflix! But here’s the kicker: 84% of viewers bought a product after seeing it on YouTube.

And listen to this: videos with the word “sale” in the title saw a 400% increase in watch time in the last year. That’s 4 times more eyes on your special discount for winter heating system tune-ups!

YouTube Ads: Your Marketing Secret Weapon

Let’s talk about revenue. YouTube raked in a cool $7.96 billion in worldwide advertising in the last quarter of 2022. If YouTube was a country, it’d be a pretty rich one, just saying!
Ads on YouTube have the potential to reach 2.56 billion people globally. And don’t forget, the largest demographic here are males aged 25 to 34, a prime homeowner group. And we can geo target so your neighbors are waiting to see you online!

What's the Game Plan

I’m not saying you should drop everything and become a YouTuber. But if kids can get famous for unboxing toys, you can certainly get some eyeballs for fixing a sink, right?
Your future customers are scrolling through YouTube right now, watching someone else teach them how to fix a leaky faucet, or educating them on the importance of a seasonal HVAC tune-up. It could (and should!) be you.

This article is published by Dr. Anissa Villegas, co-owner of Marketing with a Flair. Marketing with a Flair is an award winning, full service marketing agency focused on helping Home Service businesses grow profitably. To learn more, email

Dr. Anissa Villegas

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