These are a great tool to show your relevance and connect with your target audience. The best thing to do is decide which social media platform your target audience uses the most often, and check out what memes are trending. You can even make your own memes in Canva (or Photoshop for the pros)! Even responding (in a professional manner) to your customers with a funny and trendy comment is a good way to build client relationships.
Check out https://www.supermeme.ai/ as a great resource to create funny memes.
People love when companies give back to the community. It’s important to show your business is involved in the community you serve. Take some photos and videos of any community events, donation opportunities and volunteer events with your team. This could range from donating Trane units to a officer hurt in the line of duty like Duke of Air did team volunteering at Habitat for Humanity or even wearing pink boot covers for Breast Cancer Month and donating a portion of sales of a local nonprofit. People want to see YOUR team, not just a company logo or stock images.
Before & After photos
Witness the Magic! Training your techs to take a before and after photo of their work is essential, because this will literally show people what service they would be getting if they booked an appointment right then and there. Photos of the techs onsite can also be a great customer engagement opportunity. These photos help to show the quality of your work to your target audience. The best way to do this is to download the tech’s photos directly from your CRM like https://www.servicetitan.com/
Seasonal Tips and Promotions
In a fast-paced online environment, grabbing attention within seconds is key. GIFs, with their animated and funny nature, serve as attention-grabbing magnets. Adding GIFs in your social media posts allows you to capture your audience’s interest, making them more likely to stop scrolling and engage with your content and overall, make you more relatable.
Ready to be adventurous, create your own GIFs here: https://giphy.com/create/gifmaker
Social media is always going to be around and provides so many lead and branding opportunities, so it is crucial that you develop and enhance your feed to get noticed. Here at Marketing With A Flair, we guarantee to provide professional services so that your business stands out in a busy digital landscape. For more information and to set up a strategy call, visit our Contact Us page.