Benjamin Franklin Plumbing


Industry: Service
Specialty: Interactive Marketing

Benjamin Franklin Plumbing is a full-service plumbing company that offers quality and dependable service. Benjamin Franklin Plumbing offers a radical on-time guarantee where customers receive $5 for every minute a technician is late to a service call. That’s why their slogan is, “If there’s any delay, it’s you we pay!™” Benjamin Franklin plumbers set the standard for excellence in customer satisfaction and their services are 100% Satisfaction Guaranteed.

Unique Challenge

This solid and reputable plumbing company needed to establish a strong online presence in the large metropolitan area of Minneapolis/St. Paul in order to compete in today’s expanding arena of digital marketing. Since more and more potential customers are accessing service companies online, Benjamin Franklin Plumbing came to Marketing with a Flair seeking assistance to increase their customer base by establishing their Search Engine Marketing Campaign.

Innovative Solution

  • We optimized the Benjamin Franklin Plumbing Web site so more online searchers and potential customers would find them when looking for plumbing services in their area.
  • We instituted a pay-per-click campaign in an effort to move Benjamin Franklin Plumbing Minnesota toward the top of online search engine lists.

Measureable Result

  • In just six months, 82 online appointments were booked as a result of the Google pay-per-click campaign.
  • Based on the call center feedback, it was determined that Benjamin Franklin Plumbing realized a 900% ROI through booked online appointment with net revenue of $41,000.
  • The search engine marketing campaign costs translate to a cost per appointment of $54.88.