Category Archives: branding

Marketing trends for the new year


The new year is here, and you already may be re-thinking the marketing budget that you put together before the holidays.

What significant marketing trends should we expect in 2016, and how could they affect your budget? You can bet this marketing trifecta will continue to play a big part: Content, mobile and video.

Daniel Newman explores the course marketing will take this year in “The Top Marketing Trends that Will Define 2016,” published in

Posted Jan. 4, 2016 by



Tailoring your brand and marketing to the Boomer consumer


Read the full post at

The number of millennials, born between 1982 and 2000, at 83 million, recently has surpassed Baby Boomers, born between 1946 and 1964, according to the U.S. Census. Boomers, however, are still 75.4 million Americans strong, and the second-largest consumer demographic market — a lucrative, but often-misunderstood market.

“Today’s marketers need to get past antiquated notions that older adults are baffled by high-tech devices and shun the digital world,” reports Jessica Hawthorne-Castro. “In fact, a large segment of this population actually tends to fully adopt most popular, emerging technologies.”

Read Hawthorne-Castro’s full report published on iMediaConnection.

Posted June 12, 2015 by